(Online library) Food Quality and Consumer Value: Delivering Food that Satisfies
✿ Monika J.A. Schröder ✿
| #12687469 in Books | Monika J A Schr der | 2003-03-10 | Original language:English | PDF # 1 | 6.14 x.81 x9.21l,1.48 | File Name: 3540439145 | 330 pages | Food Quality and Consumer Value
Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and cons...
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